The Execution

We sent a single senior full-stack filmmaker (Mickey) to the ARAMCO Saudi Arabia Grand Prix, briefed to capture and produce a blend of daily social stories and post-event highlights that would be edited and output throughout the three main days of the event, with a final ‘post-event wrap’ video to go live the following day.

The Result

The post-event wrap video beat Qatar Airways’ previously most-watched content by 200% within 48 hours of going live on Instagram, with 208m views, and to-date our works remain their most-engaged content.